Apr 13
When I say “Snapshot” what do you picture in your head?
A camera flash, a click may be?
This is exactly what we want when we design a direct response website - The element of quick capture. As soon as the visitor lands on your website there should be a quick visual representation of your website’s product or service.
Buying, subscribing and user actions along these lines are impulsive in nature. In addition to this, the time you have to capture your visitor’s attention is way too short. This places 2 design constraints on a project:
- The need to design the page that is visually busy and conveys your message
- To design the page such that all of the above is achieved in a short time
In the next couple of posts, I’ll go over some much needed
minisite design techniques to get the desired results.
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