In the last post I was talking about two major aspects of a direct response website design. Let’s take this one by one and see how we can optimize these factors for maximum results.
For the first part we need to design a visually appealing “page front”. Now you must be wondering why I put the “page front” in quotes. This is because I want to make it absolutely clear as to its meaning. When I refer to a “page front” I mean the full screen of a website that you as a website user sees when it is first loaded or accessed. It does not mean the first page of the website, but just the portion of the minisite’s first page that is visible wihtout scrolling down.
This is also known as the the portion of the website that is “above the fold”. From now on whenever “page front” is mentioned in this blog, it means the portion of the first page that is above the fold.
The page front section is without question the most important section of a direct response minisite. Some important design features to consider when designing the page front are:
- The overall layout itself (allignment, size, colour, texture, navigation etc.)
- The elements (header, cover graphic,testimonial,links etc.)
- Positioning of the elements (self explainatory)
- Body (Text, pictures, links)
In the next couple of posts we’ll see how this is done the right way. All for now.
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