Ok so in the last post we were talking abou the elements required to design an effective page front. Direct response minisite design is different from designing other commercial websites. The layout thus needs to be very focussed.
Focussed layout means that the website should be very tightly knit in terms of contents. The layout should have the following features:
- Centered on the screen
- Layout to be between 750-800 pixels
- Complimentory colours for background
- Easy on the eyes (choosing a good colour scheme…more on this later)
Centered layout has a distinct advantage of capturing the reader’s attention. This is both a physiological and psychological fact.
The advantage becomes apparent when you consider the headlines for your direct reponse website. The headlines that are crafted for a direct reponse website are usually centered. This requires the website layout to be centered as well to make the overall content consistent.
It would be odd to have a centered piece of text in a left alligned table or layer. Physiologically its been proven that people pay more attention to a object where they have equal exposure from both eyes. This makes a better image in the human brain.
More on this topic in coming posts.
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